Alpline Privacy Policy

Last Updated: February 19, 2026

Introduction

Welcome to Alpline. We are committed to protecting your privacy and ensuring you understand how we collect, use, and safeguard your information. This Privacy Policy explains our data practices for the Alpline mobile application and related services.

Alpline is operated by EXPOMATRIX PROPERTIES LIMITED (“we,” “us,” or “our”), a company registered in England and Wales (Company Number 15639549). By using Alpline, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

Account Information:

Name and email address
Profile photo (optional)
Password (encrypted)
Skiing ability level and preferences
Emergency contact information (optional)

User-Generated Content:

Snow condition reports and reviews
Photos and videos you upload
Comments and social interactions
Trip plans and itineraries

1.2 Automatically Collected Information

Location Data:

Real-time GPS coordinates during active tracking sessions
Altitude and elevation data
Routes, trails, and runs you ski
Ski resort locations you visit
Location data is collected only when you are actively using the app or have background tracking enabled

Performance and Activity Data:

Speed, distance, and vertical descent
Run times and session duration
Heart rate data (when connected to compatible devices)
Skiing technique metrics from device sensors
Timestamps and activity patterns

Device Information:

Device model, operating system, and version
Unique device identifiers
Mobile network information
App version and crash reports
Device sensors data (accelerometer, gyroscope, magnetometer, barometer)

Usage Information:

Features you use and how you interact with the app
In-app searches and navigation patterns
Settings and preferences
Error logs and performance data

1.3 Information from Third Parties

Wearable Devices and Health Apps:

Data imported from Apple Health, Google Fit, Strava, Garmin Connect
Heart rate and fitness metrics from connected devices

Social Media:

Profile information when you connect social accounts
Friend lists when you authorize access

Ski Resort Partners:

Lift ticket information (with your consent)
Resort service bookings you make through the app

2. How We Use Your Information

2.1 Core Functionality

Provide real-time GPS navigation and route guidance
Track and analyze your skiing performance
Display your location on resort maps
Calculate routes optimized for your skill level
Provide audio turn-by-turn navigation instructions
Enable offline map functionality

2.2 Social Features

Connect you with friends on Alpline
Enable location sharing with your chosen contacts
Display friend locations on maps (with consent)
Facilitate group coordination and meet-ups
Maintain private leaderboards among friends
Support trip planning and group activities

2.3 Safety Features

Provide emergency SOS functionality
Share your location with emergency services when requested
Display avalanche warnings and safety alerts
Enable ski patrol and emergency responder access during emergencies
Provide real-time weather and condition alerts

2.4 Service Improvement

Analyze usage patterns to improve app functionality
Identify and fix technical issues
Develop new features based on user needs
Optimize battery performance and GPS accuracy
Enhance route calculation algorithms

2.5 Communications

Send you service-related notifications
Provide customer support
Respond to your inquiries
Send important safety alerts
Share feature updates (with your consent)

2.6 Legal Compliance

Comply with legal obligations
Enforce our Terms of Service
Protect our rights and prevent fraud
Respond to legal requests from authorities

3. Information Sharing and Disclosure

3.1 With Your Consent

Friends and Social Connections:

Your profile information visible to accepted friends
Real-time location when you enable location sharing
Performance statistics on private leaderboards
Trip plans when you invite participants
Activity summaries you choose to share

Public Sharing:

Information you explicitly choose to make public
Achievement sharing on external platforms
Snow reports and reviews attributed to you

3.2 Service Providers

We share information with trusted third-party service providers who assist in operating Alpline:

Cloud Infrastructure: Google Cloud Platform for data storage and processing
Mapping Services: MapTiler for map rendering and display
Analytics Providers: For app performance and usage analytics
Customer Support: Tools for managing support requests
Payment Processors: For processing in-app purchases (PCI DSS compliant)

All service providers are contractually obligated to maintain data confidentiality and security.

3.3 Ski Resort Partners

With your consent, we share limited information with ski resort partners:

Presence at specific resorts (for operational planning)
Lift ticket validation information
Service bookings made through the app
Aggregated, anonymized traffic patterns

3.4 Emergency Services

We may share your location and emergency contact information with:

Emergency services when you activate SOS features
Ski patrol during emergency situations
Search and rescue operations
Medical personnel responding to incidents

3.5 Legal Requirements

We may disclose information when required by law:

In response to subpoenas or court orders
To comply with legal processes
To protect rights, property, or safety
To prevent fraud or illegal activities
During corporate transactions (mergers, acquisitions)

3.6 Aggregated Data

We may share aggregated, anonymized data that cannot identify you:

Skiing trends and statistics
Popular routes and trail usage
Crowd density patterns for resorts
General performance benchmarks
Research and development purposes

4. Your Privacy Choices and Controls

4.1 Location Sharing Controls

Granular Location Management:

Toggle GPS tracking on/off at any time
Control who can see your real-time location
Set location sharing expiration times
Disable background location updates
Choose between “while using app” or “always” location access

Friend Location Sharing:

Accept or decline individual location sharing requests
Create temporary location sharing for specific trips
Revoke location access from specific friends anytime
Control visibility of your past routes and activities

4.2 Social and Visibility Settings

Profile Privacy:

Set profile to private or friends-only
Control what information is visible to others
Manage friend requests and connections
Opt out of leaderboards entirely
Hide specific activities or sessions

Communication Preferences:

Manage push notification settings
Control email communications
Set do-not-disturb periods
Customize alert types and frequency

4.3 Data Access and Portability

Access Your Data:

Request a copy of all your personal information
Review collected location and performance data
Download your activity history

Export Your Data:

Export activities in standard formats (GPX, TCX, CSV)
Transfer data to other fitness platforms
Backup your complete activity history

4.4 Data Deletion

Delete Specific Data:

Remove individual activities or sessions
Delete uploaded photos and content
Clear specific location history

Account Deletion:

Request complete account deletion
All personal data removed within 30 days
Some data may be retained for legal compliance
Shared data visible to friends will be anonymized

5. Data Security

5.1 Security Measures

Encryption:

AES-256 encryption for data at rest
TLS/SSL encryption for data in transit
End-to-end encryption for emergency communications
Encrypted storage of location data

Access Controls:

Multi-factor authentication support
Role-based access to internal systems
Regular security audits and penetration testing
Employee security training and background checks

Infrastructure Security:

Secure cloud infrastructure (Google Cloud Platform)
Regular security patches and updates
Distributed denial-of-service (DDoS) protection
Continuous monitoring and threat detection

Data Minimization:

Collect only necessary information
Regular review of data retention
Automatic deletion of expired location shares
Anonymous processing where possible

5.2 Your Responsibility

Help protect your account:

Use a strong, unique password
Enable two-factor authentication
Don't share account credentials
Log out on shared devices
Report suspicious activity immediately
Keep your app updated

5.3 Breach Notification

In the unlikely event of a data breach:

We will notify affected users within 72 hours
Provide details about the incident
Explain steps we're taking to address it
Offer guidance on protecting your information
Notify relevant authorities as required by law

6. Data Retention

6.1 Active Account Data

While Your Account is Active:

Location and activity data: Retained indefinitely unless you delete it
Profile information: Retained until you update or delete it
Social connections: Maintained until you remove friends
Performance statistics: Stored for historical tracking

6.2 Deletion and Retention Periods

After Account Deletion:

Most personal data deleted within 30 days
Some data retained for legal compliance (up to 7 years)
Aggregated, anonymized data may be retained indefinitely
Backups purged within 90 days

Automatic Deletion:

Temporary location shares expire automatically
Expired trip plans removed after 30 days
Crash logs and diagnostics after 90 days
Inactive accounts may be deleted after 3 years of inactivity (with notice)

6.3 Legal and Safety Retention

Some information retained longer for:

Legal and regulatory compliance
Fraud prevention and security
Resolving disputes
Enforcing agreements
Emergency response records

7. Children's Privacy

7.1 Age Requirements

Alpline is not intended for children under 13 years of age. We do not knowingly collect information from children under 13.

7.2 Parental Consent

Users aged 13-17 must have parental consent to use Alpline. Parents can:

Monitor their child's account usage
Control privacy settings
Manage location sharing permissions
Access activity data
Request account deletion

7.3 Discovery and Deletion

If we discover we have collected information from a child under 13:

We will delete the information promptly
We will terminate the account
We will notify parents if identifiable
We will not use the information for any purpose

8. International Data Transfers

8.1 Data Location

Alpline operates globally. Your information may be:

Stored on servers in the United States
Processed in countries where we or our service providers operate
Transferred across international borders

8.2 Legal Protections

For international transfers, we ensure:

Adequate data protection through standard contractual clauses
Compliance with EU-US Data Privacy Framework principles
GDPR compliance for European users
Appropriate safeguards for cross-border transfers

8.3 Regional Rights

Depending on your location, you may have additional rights:

EU/EEA: GDPR rights including data portability and erasure
California: CCPA rights including disclosure and deletion
Canada: PIPEDA rights for access and correction
UK: UK GDPR protections and rights

9. Your Legal Rights

9.1 General Rights

You have the right to:

Access: Request copies of your personal information
Correction: Update inaccurate or incomplete data
Deletion: Request deletion of your personal information
Portability: Receive your data in a machine-readable format
Objection: Object to certain processing activities
Restriction: Limit how we use your information
Withdrawal: Withdraw consent at any time

9.2 GDPR Rights (EU/EEA/UK Users)

Additional rights under GDPR and the UK Data Protection Act 2018:

Right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local supervisory authority in the EU/EEA
Right to object to automated decision-making
Right to data portability across services
Right to be informed about data breaches
Enhanced consent requirements

9.3 CCPA Rights (California Users)

California residents have rights to:

Know what personal information is collected
Know whether information is sold or disclosed
Opt-out of sale of personal information (we don't sell data)
Access collected information
Request deletion of information
Non-discrimination for exercising rights

9.4 Exercising Your Rights

To exercise these rights:

Email: privacy@getalpline.com
In-app: Settings > Privacy > Data Rights
Response time: Within 30 days
Verification: We may request identity confirmation
No fee: Generally free (except excessive requests)

10. Third-Party Services

10.1 Integrated Services

Health and Fitness: Apple Health, Google Fit, Strava, Garmin Connect

Social Media: Authentication and sharing platforms (subject to their own privacy policies)

Wearable Devices: Apple Watch, Garmin devices, compatible heart rate monitors

Payment Services: In-app purchase platforms (PCI DSS compliant processors)

10.2 Third-Party Links

Our app may contain links to external websites and services. We are not responsible for their privacy practices. Review their policies before providing information.

10.3 Your Consent to Third-Party Sharing

When you connect third-party services:

You authorize data sharing between platforms
Review each service's privacy policy
You can disconnect services anytime
Some data may persist on third-party platforms after disconnection

11. Cookies and Tracking Technologies

11.1 Technologies We Use

Mobile Analytics: App performance tracking, crash reporting, usage analytics, feature adoption metrics

Session Management: Authentication tokens, user preferences, temporary data storage

Advertising: We currently do not use advertising trackers. This section will be updated if we introduce ads.

11.2 Your Choices

Control tracking through:

Device settings (Limit Ad Tracking on iOS, Opt out of Ads Personalization on Android)
App settings for analytics
Declining optional tracking permissions

12. Changes to This Privacy Policy

12.1 Updates

We may update this Privacy Policy periodically to reflect changes in our practices, legal or regulatory requirements, new features or services, and user feedback.

12.2 Notification

When we make changes:

Material changes: We'll notify you via email and in-app notification
Minor changes: Posted with updated “Last Updated” date
Continued use constitutes acceptance of changes
Review regularly for updates

12.3 Previous Versions

We maintain an archive of previous policy versions available upon request.

13. Contact Us

13.1 Privacy Questions

For privacy-related questions or concerns:

Email: privacy@getalpline.com

Mail:
EXPOMATRIX PROPERTIES LIMITED
Privacy Department
23 Tiggall Close
Reading, RG6 7ES
United Kingdom

In-App: Settings > Help & Support > Privacy

13.2 Data Protection Officer

For GDPR-related inquiries: dpo@getalpline.com

13.3 Response Time

General questions: 5 business days
Data rights requests: 30 days
Emergency situations: 24 hours

14. Regional-Specific Information

14.1 European Union/EEA

Legal Basis for Processing:

Contract performance: Providing app services
Legitimate interests: Service improvement and security
Consent: Marketing and optional features
Legal obligations: Compliance requirements

Supervisory Authority:

UK Users: You can lodge complaints with the Information Commissioner's Office (ICO) at ico.org.uk
EU/EEA Users: You can lodge complaints with your local data protection authority

Representative: EU Representative: Varniethan Ketheeswaran — Email: dpo@getalpline.com

14.2 California

CCPA Disclosures:

We do not sell personal information
We have not sold information in the past 12 months
Categories of information collected: See Section 1
Purposes for collection: See Section 2
Categories of sources: Direct user input, automatic collection, third parties

14.3 Canada

PIPEDA Compliance: Appropriate consent for all collection, limited collection to stated purposes, accuracy and security safeguards, transparency about policies, individual access to information.

14.4 Australia

Privacy Act 1988 Compliance: Australian Privacy Principles adherence, cross-border disclosure protections, complaint handling process, Office of the Australian Information Commissioner notification rights.

15. Additional Terms

15.1 No Medical Advice

Alpline is not a medical device. Performance and heart rate data is for informational purposes only and should not replace professional medical advice.

15.2 Safety Disclaimer

While we provide safety features and emergency services integration, Alpline is a navigation tool, not a substitute for proper safety equipment, skiing training and knowledge, weather awareness and judgment, resort safety guidelines, or professional emergency services.

15.3 Accuracy Disclaimer

We strive for accuracy but cannot guarantee GPS location precision in all conditions, real-time availability of resort data, completeness of trail information, weather forecast accuracy, or performance metric precision.

15.4 Beta Features

Some features may be offered in beta: may have limited functionality, subject to change or removal, additional data collection for testing, separate consent may be required.

By using Alpline, you acknowledge that you have read, understood, and agree to this Privacy Policy.

For the most current version of this policy, please check within the app or visit our website.

Effective Date: February 19, 2026 | Version: 1.0